PERSONAL BIO
About the Artist
Gelovna is a recognized artist known for her exceptional ability to bridge multiple creative disciplines. Her work spans painting, sculpture, and handcrafted jewelry, and she is celebrated for her unique approach that oscillates between surrealism and realism. With a keen focus on exploring profound themes such as desire, eroticism, and existential truth, Gelovna has created a distinctive body of work that challenges the viewer’s perceptions and engages them in deeper contemplation. Her intricate oil paintings unveil beauty entwined with the macabre, transforming darkness into undeniable artistry and offering a transformative experience for all who encounter it.
Gelovna is particularly noted for her meticulous attention to detail, which is evident not only in her visual art but also in her recent venture into fashion. In December 2024, she announced the launch of her Poeticca Couture Collection, marking a significant evolution in her artistic journey. This couture collection will introduce a groundbreaking style of goth fashion, featuring both men's and women's gowns, and is set to debut for the autumn and winter seasons of 2025. Incorporating Victorian accents and tailored to captivate the maximalist fashion crowd, the Poetica Collection reflects her deep commitment to innovation, blending opulence and intricate design with a fresh, avant-garde approach. Gelovna is personally overseeing every aspect of the collection, dedicating herself to creating each piece with the same meticulous craftsmanship that defines her visual artworks.
While Gelovna has received global recognition for her contributions to contemporary art, she has consciously avoided traditional galleries and art dealers. Having witnessed firsthand the exploitation and devaluation of emerging talent in the art world, she has chosen to maintain an independent approach, engaging directly with collectors and audiences. This decision allows her to retain creative control and preserve the integrity of her work, free from the pressures and compromises often imposed by the commercial art market. Nonetheless, Gelovna remains open to collaborating with galleries and institutions that offer fair and transparent partnerships, recognizing her artistic vision and offering an ethical, mutually respectful approach to representation.
In addition to her fine art and couture collections, Gelovna continues to explore new artistic frontiers through sculptures, interior design, and handmade jewelry. Each of these works reflects her unwavering commitment to pushing the boundaries of creativity, challenging conventional notions of beauty and form. Whether creating large-scale sculptures or intimate wearable art, Gelovna continues to inspire and captivate with her fearless dedication to her craft, establishing herself as a visionary force within both the contemporary art and fashion worlds.
As she prepares to present her Poetica Couture Collection in NewYork 2025 and expand her influence in the fashion industry, Gelovna remains a transformative figure—one whose work, whether in art or fashion, continues to challenge conventions, provoke thought, and leave an indelible mark on the cultural landscape.
Gelovna is a remarkable artist whose journey to prominence has been shaped by both personal tragedy and an unwavering dedication to her craft. Born on January 17, 2003, in Khabarovsk, Russia, Gelovna hails from a unique cultural background, being part Georgian and part Siberian. She is an only child, a detail that perhaps reflects the intensity of her character and her early, singular focus on becoming a globally renowned artist. From a young age, she displayed an exceptional eagerness to pursue art, a dream fostered by a profound connection to both her parents, who were both artists in their own right. Her mother, an extraordinary tailor and craftswoman, instilled in her a deep appreciation for meticulous craftsmanship, while her father, an accomplished painter and sculptor in his youth, passed on a gift for visual expression that would later define Gelovna's own work.
Gelovna’s childhood was anything but conventional. She spent her early years traveling throughout Southeast Asia with her parents, a nomadic existence that expanded her worldview and served as an essential foundation for the diverse range of ideas and influences that would later inform her art. These travels were contrasted by her time in Russia, where she often found herself in the unconventional environment of her father's strip clubs, which spanned from Vladivostok to South Korea. These contrasting worlds of beauty and shadow provided Gelovna with a unique lens through which she would later interpret and engage with life’s more complex themes.
In 2011, Gelovna's family was forced to migrate to the United States following a series of harrowing events involving threats from the Russian government and the KGB due to her father's refusal to cooperate with state demands. This deeply traumatic experience, marked by blackmail and a profound sense of fear for their safety, led to the family settling in Miami.
However, tragedy struck again in 2019 when Gelovna’s father died in a horrific car accident. This loss profoundly impacted her, causing her to abandon her artistic aspirations temporarily. In the wake of his death, Gelovna chose to leave her sophomore year of university to financially support her mother, whose grief was compounded by the sudden loss of her partner. The following years saw Gelovna retreat from her craft, grieving not only her father’s untimely death but also the dreams he had for her as an artist.
It wasn’t until 2022 that Gelovna found the courage and strength to return to painting, reigniting her pursuit of becoming an artist—a path she had always known she was destined to follow. With her father's memory and his unfulfilled dreams as both a guiding light and a form of tribute, Gelovna began to embrace her unique worldview once more. The profound experiences of her life—marked by displacement, loss, and resilience—are now embedded into her art, which challenges conventional perceptions and offers an unapologetically bold exploration of beauty, complexity, and existence.
Gelovna’s work is a testament to her artistic heritage and her unwavering commitment to her craft. She stands as a beacon for a new generation of artists—one who does not shy away from exploring the depths of human experience with raw honesty and remarkable vision. Her art is not simply a reflection of her journey but a continuing evolution, pushing boundaries and inviting all who encounter it to see the world through her eyes.
"I chose the path of art for a number of reasons, and some are personal but I can confidently declare that I will become the first great individual born in the 21st century, and yes, I am different from all of the others; an emblem of Generation Z. While I know that many of my peers around the world possess genuine uniqueness, too many are merely aimless, foolish, and lazy, caught in a cycle of self-pity and seeking sympathy. You may perceive me as arrogant, but I refuse to stoop to the moral lows of my generation, even in my most vulnerable moments. So be it.
In addition I want to specify that I despite, I never judge. I am not divine myself, and those who have encountered me at one point might describe my essence as nothing short of provocative. Wont lie, I secretly enjoy it. But judgment is the most foul emotion one can experience."
- Gelovna
AUTOPORTRET
"LA STELLA"